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- Used Car Displayed on Platform Trailer Behind Street Car, May 1935 - Automobile dealers always looked for novel ways to advertise used cars for sale. This scene from May 1935 shows a used Ford Model A sedan being pulled through Cleveland, Ohio, behind a streetcar. The car was described as a "Radio Special." Radio advertising provided an effective way for dealers to reach potential customers.
- May 31, 1935
- Collections - Artifact
Used Car Displayed on Platform Trailer Behind Street Car, May 1935
Automobile dealers always looked for novel ways to advertise used cars for sale. This scene from May 1935 shows a used Ford Model A sedan being pulled through Cleveland, Ohio, behind a streetcar. The car was described as a "Radio Special." Radio advertising provided an effective way for dealers to reach potential customers.
- Ford Advertisement, "Frank and Ernest...Everybody's Happy Now," 1936 - Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.
- January 11, 1936
- Collections - Artifact
Ford Advertisement, "Frank and Ernest...Everybody's Happy Now," 1936
Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.
- Floyd Foren, Inc., Used Car Lot at 6 Mile Road and Livernois, Detroit, Michigan, February 1935 - Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- February 21, 1935
- Collections - Artifact
Floyd Foren, Inc., Used Car Lot at 6 Mile Road and Livernois, Detroit, Michigan, February 1935
Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- Floyd Foren, Inc., Used Car Lot at 6 Mile Road and Livernois, Detroit, Michigan, February 1935 - Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- December 10, 1934
- Collections - Artifact
Floyd Foren, Inc., Used Car Lot at 6 Mile Road and Livernois, Detroit, Michigan, February 1935
Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- Used Car Dealer Window Advertising, March 1935 - Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.
- March 14, 1935
- Collections - Artifact
Used Car Dealer Window Advertising, March 1935
Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.
- Salesman and Customers at Used Car Lot, March 1935 - Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- March 15, 1935
- Collections - Artifact
Salesman and Customers at Used Car Lot, March 1935
Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- Floyd Knox Used Car Lot at Davison Avenue, April 1935 - Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- April 03, 1935
- Collections - Artifact
Floyd Knox Used Car Lot at Davison Avenue, April 1935
Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- Ford Dealership Poster for "Renewed and Guaranteed" Cars and Trucks, June 1935 - Depreciation is an unavoidable fact of new-car ownership -- that new car is worth less the moment you drive it off the lot. Buying a used car reduces some of that loss. Ford Motor Company promoted its "Renewed and Guaranteed" used-car program in this advertisement, reassuring customers with a money-back guarantee if a pre-owned car should prove unsatisfactory.
- June 05, 1935
- Collections - Artifact
Ford Dealership Poster for "Renewed and Guaranteed" Cars and Trucks, June 1935
Depreciation is an unavoidable fact of new-car ownership -- that new car is worth less the moment you drive it off the lot. Buying a used car reduces some of that loss. Ford Motor Company promoted its "Renewed and Guaranteed" used-car program in this advertisement, reassuring customers with a money-back guarantee if a pre-owned car should prove unsatisfactory.
- Robert W. Ford Used Car Lot at 14586 Michigan Avenue, July 1935 - Robert W. Ford, a nephew of Ford Motor Company founder Henry Ford, opened his Ford dealership in the mid-1920s, running it with his brother Clarence and sister Ethel. Located on Michigan Avenue on the east side of Dearborn, Michigan, Bob Ford's showroom and service department operated for decades, even sponsoring a drag racing team in the 1960s.
- July 16, 1935
- Collections - Artifact
Robert W. Ford Used Car Lot at 14586 Michigan Avenue, July 1935
Robert W. Ford, a nephew of Ford Motor Company founder Henry Ford, opened his Ford dealership in the mid-1920s, running it with his brother Clarence and sister Ethel. Located on Michigan Avenue on the east side of Dearborn, Michigan, Bob Ford's showroom and service department operated for decades, even sponsoring a drag racing team in the 1960s.
- McKinley-Gregg Auto Company Used Cars, Pittsburgh, Pennsylvania, December 1935 - Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.
- December 27, 1935
- Collections - Artifact
McKinley-Gregg Auto Company Used Cars, Pittsburgh, Pennsylvania, December 1935
Used cars benefited customers who could buy fancier pre-owned vehicles for the price of new economy models. But they posed a problem for automobile manufacturers. Used cars competed for sales with new cars, and trade-in credits for older vehicles further cut into profits. The problem got worse during difficult economic times like the Great Depression of the 1930s.